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A Resource for Local Industry
Issue: 36, November 2010 |
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Trivia About Rutherford County's New "Friend"
- Facebook has over 500 million active users. More than 35 million users update their status each day, with more than 55 million status updates each day.
- More than 2.5 billion pictures are uploaded to Facebook each month.
- The average Facebook user has 130 friends and sends eight friend requests per month.
- Americans spend 13.9 billion minutes a year on Facebook.
- If Facebook were a country, it would be the 3rd-largest in the world, after China & India.
- The New Oxford Dictionary announced that the 2009 Word of the Year was "unfriend", as in "to remove someone as a friend on a social networking site" such as Facebook. However, there is some debate whether the word should be "defriend" rather than "unfriend".
- While initially created for college students, Facebook users over the age 26 now represent 60% of the total U.S. Facebook population.
- The average Facebook users spend more that 55 minutes a day on the site, use the Like button nine times a month and write 25 comments each month.
- Approximately 70% of Facebook users outside the United States.
- Forbes dubbed 25-year-old Mark Zuckerberg, the creator/owner of Facebook, as the world's youngest billionaire, worth 1.5 billion.
- In December 2009, there were over 250 million active Facebook users, up from 1 million in December 2004.
- Facebook's fastest growing segment in the US is women 55 years and older.
- Both citizens and police departments are increasingly using Facebook to catch suspected criminals.
- In Florida, the Judicial Ethics Advisory Committee ruled that judges and lawyers in Florida should no longer "friend" each other on Facebook.
- A Facebook post in December 2009 led to a kidney donation.
- In the U.S., 54.7% of people ages 13 to 17 have a Facebook account.
- There are more than 800,000 developers building applications for Facebook.
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Ways Facebook Can Help Your Business
Facebook Pages - Facebook "Pages" (with a capital "P") were created to give businesses their own profile on Facebook. In fact, originally, the code that made up a Facebook "Page" appeared to be almost exactly the same as that which generated user profile pages.
Pages give your business or bran an identity on Facebook. With a Page, those interested and following your brand can become "fans", and when they do so, all their friends will see this. You can store photos, videos, information about your company, and custom applications such as reviews, polls, etc on your Page. All activity on Pages gets posted back to your Mini Feed for all your friends to see. You also receive a weekly report from Facebook which gives you information regarding the number of visits your Page received, how many were new visitors, as well as if the number of visitors increased or decreased from the previous week.
Groups - Groups on Facebook are similar to Pages, but are meant to be built around a group of people rather than an individual business or brand. Groups have no "become a fan" feature, and do not share as much information with users' friends as users interact.
Applications - Facebook has a very powerful API that you can have developers write software for to help promote your business on Facebook. Applications give you full power to say or to do this. For instance, Visa created the "Visa Business Network" application, which takes information about users and allows them to better network with other business owners. They even integrated with Facebook advertising by offering those that install the app a credit towards advertising on Facebook.
Advertising - Facebook has a powerful advertising engine that enables businesses to specify a specific demographic target, se how many people that demographic will hit, and advertise to that demographic. Facebook has also provided even more customized options for other areas of the site which businesses with a larger budget can advertise through. You can access advertising features through the Advertisers link at the bottom of Facebook pages.
Polls - Facebook Polls are great for marketors looking to get a quick answer about a particular feature they'd like to implement, or just to find out information and opinions from a specific demographic.
Facebook Connect - recently announced, Facebook Connect enables your website to easily integrate with Facebook. Now you can integrate Facebook into your login process, retrieve users' friend information, and even post data back to users' Mini Feed so all their friends can see their activity.
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Rutherford County Economic Development Commission works to assist in expansion and retention of existing companies, attract and retain quality jobs and to solicit new business that is compatible with the values, assets and needs of our county. For assistance, please contact us at
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