Did you see growth in 2012?
Take a free assessment to find out why
If you didn't grow did you investigate why? Most often the problem is that a business is either not spending enough time prospecting and selling or not doing so effectively? In most SME's the problem is a little of both.
Why are so many companies so poor at sales?
They invest in technical training but not sales. The common cry is 'nobody invests in sales training, anyone can do it'.
Then the same person tells you 'its tough out there, nobody is buying?'
Could there be a connection?
If you have never had formal sales training then you won't know what you don't know. All we can tell you is that many of our clients are seeing double digit growth.
Call 0845 504 5151 to find out more or click HERE to take the free assessment to find out how you stack up in your marketplace.
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"Consultative" Selling. Is it just a script?
'Learn to sell as a consultant' is the mantra of almost all traditional sales schools. And if you are a senior director or business owner this sounds attractive.
You aspire to be seen as the specialist adviser. Someone who senior executives will call when they have a problem.
Its the dream scenario of respect and selling without having to prospect:
But how do you get there?
Traditional teaches you a script. You will learn to ask a seemingly endless list of questions. These will show that you “understand” the prospect. If you ask enough questions you must be good. Right?
Wrong.
Research (NLP) tells only 7% of communication comes from the words/script that you use. So when your sales technique is based upon scripted formula your body language and tone will betray you. You will look as if it is all rehearsed. The chances are that you will be perceived to be the shallow salesperson you are trying not to be.
Being a consultant requires deep felt self belief and the knowledge of how to structure a sales visit so that your skills and knowledge become a given.
This mix of self belief and communication skill is the basis of the Sandler sales system which is why our clients run silent and run deep.
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Published by Sadnler North London. Tel 0845 504 5151.
SandlerBrief, S Sandler Training Finding Power In Reinforcement (with design), Sandler works! (stylized), and Sandler Training are registered service marks of Sandler Systems, Inc.
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Frustrated trying to find new business?
Unsure how to move from feast and famine to long term growth?
Lots of promises but few real clients?
2 hour workshop exploring the commercial issues facing today's business owners.
To find out more:
Call:
0845 504 5151
1/2 day cold calling workshop
In partnership with the Islington Chamber of Commerce.
26 January 2012
Find out more here
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